#Manning is the act of cupping your hand onto a pair of (clothed) balls. A friend’s. A colleague’s. Maybe even a Michael Jackson-esque selfie?
It’s about awkwardness of checking our balls and to show awareness of testicular cancer.
Men are most at risk between the ages of 15 and 35 and doctors recommend that they should be checking their balls monthly. All the procedure involves is for a man to carefully feel their balls after a hot shower to check for any abnormalities.
t’s awkward. But it can save lives.
And the best thing removing awkwardness is to share it on Instagram and other networks.
#Manning is created by two male advertising creatives, as a parody project to the fantastic #Mamming campaign.
And the link with Chelsea Manning is purely coincidental. Or not?