The best of non-profit advertising and marketing for social causes

Report smoke-belching vehicles

Report smoke-belching vehicles

bantay-usok-1-gr

Another great campaign from the Asia Pacific Advertsing festival 2003. BBDO Guerrero Ortega won silver with these ads for ABS CBN Bantay Usok (Air Pollution Watch).
The arguments used in the copy could be from the anti-tabacco fundamentalists but in this case it’s about air pollution.
I thought about this before, using adhesives on cars just like it is done nowadays on cigarette packs.

bantay-usok-2-gr

Advertiser:
ABS CBN Bantay Usok
Agency:
BBDO Guerrero Ortega

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