The best of non-profit advertising and marketing for social causes

Rumeur virale

Rumeur virale

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Very powerful campaign from Inpes, the French organisation for Aids/HIV/Sida prevention. This campaign starts at december 1, 2006 and is pointed on the rumours about aids:

– Barebacking when HIV+ is not risky
– A blowjob without a comdom is not risky
– I can get away with anal sex without a condom
In case you didn’t know, these rumours are not true.
The target audience is the gay community.
The cross media campaign contains posters, magazine ads, a website and a webzine.
More info here (in French).

Info Francais: Maintenir le niveau d’information de la population. Contrer des croyances en circulation au sein de cette population sur les risques encourus lors:
– de fellations non protégées
– les pénétrations anales non protégées
– les rapports non protégés entre partenaires occasionnels
– le lien entre risque et charge virale et les risques

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Visit the Nous-Tous website for a great ‘photo-roman’:

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Below two magazine ads:

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Advertiser:
Inpes
Agency:
BETC euroRSCG France
Source:
Ads of the World

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