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Saddle Blossoms: The exhibition of bicycles’ abandoned time

Saddle Blossoms: The exhibition of bicycles’ abandoned time

Saddle Blossoms: The exhibition of bicycles’ abandoned time

In Tokyo, over 2 million bikes are disposed on the streets every year, but the problem has remained widely unnoticed. With COGOO, an organization aiming to create cleaner cities, agency TBWAHAKUHODO transformed bicycle-parking lots with abandoned bikes into art galleries displaying SADDLE BLOSSOMS: A Beautiful Solution to an Ugly Problem.

The agency collected dozens of abandoned bikes and recycled the saddles into planters to be used as an unforeseen new medium. They got support from botanical experts to plant special seeds that grow fast. The plants left outdoors grew under the different weather, and in just a few weeks, abandoned bikes became art objects.
They promoted the art through posters, OR codes and a website.

In just 1 month, the exhibition helped reduce 40% of abandoned bikes in the area, which in actual numbers meant about 12,000 bikes.

Hat tip Jeroen Talens.

Case video:

Concept movie: Bicyclock

 

Concept movie: Alive

Saddle Blossoms: The exhibition of bicycles’ abandoned time

Saddle Blossoms: The exhibition of bicycles’ abandoned time

Advertiser:
COGOO
Agency:
TBWAHAKUHODO

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.