Save on packaging material, make it inflatable

This is a really nifty idea from Belgian agency Friendship. Nifty because air is used instead of plastic to safe packaging material. 

By 2020 more than 2 billion people will be using parcel services to send packages around the world. And without intervention, a lot of plastic will be used. The idea from Friendship is to replace the plastic with one inflatable shell that uses air to protect the contents of packages. They call it ‘Airship’ and it is currently being used on a small scale. They are now looking for interested retailers and shipping companies to produce Airship on a larger scale.