The best of non-profit advertising and marketing for social causes

Save the Children during X Factor

Save the Children during X Factor

Save-the-Children-tomorrow

This new Save the Children ad was broadcasted on TV two hours ago during X Factor in England. A golden combination judging by the comments on Twitter.
Paul de Gregorio collected a few on his blog.

Texting is still an important channel for fundraising. And Save the Children is also so smart to place a donation button on the YouTube page.

Copy:
“Tomorrow, millions of children will wake up to a world of poverty, hunger and disease.
Until this stops, we won’t rest.
This Christmas, let’s help children wake up to a brighter future.”

UPDATE
Some tweets about the ad.

Advertiser:
Save the Children UK
Agency:
Adam & Ave

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