The best of non-profit advertising and marketing for social causes

Schoolboys for women’s rights

Schoolboys for women’s rights

Because I Am a Girl Canada shared this uplifting video on their Facebook Page. It’s a group of students at an all-boys school in Australia that decided they were best qualified to tell other boys how their generation can contribute to gender equity.

Watch their project unfold:

The project was created for UNIFEM (now UN Women) and mentored by executives from Deloitte.

And while these adorable lads’ hearts are in the right place, I’m sure they must be considered “highly datable” by their more progressive straight female friends.

The kids really are alright.

Advertiser:
UN Women
Agency:
Sydney Boys High School Gender Equality Project
Source:
Because I Am a Girl Canada FB page

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more