The best of non-profit advertising and marketing for social causes

See the PSA so shocking it was banned from Jamaican TV

See the PSA so shocking it was banned from Jamaican TV

cstraw

And it stars former Miss Jamaica Christine Straw (above) giving her brother, Matthew Straw, unconditional love for his criminal (even by Jamaican law) activity.

Jamaican clergy have called the spot “repulsive” and are concerned it could desensitize the general population to the point of acceptance of people like Matthew. And as a result, Television Jamaica (TVJ) is refusing to air it, stating “We considered whether we would air it in the context of public opinion and that there has been significant public opinion to consider, particularly the response of the church to the prospects to the ad being aired.”

See why below.

Advertiser:
JFLAG
Source:
Work That Matters

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more