The best of non-profit advertising and marketing for social causes

See the world through child’s eyes

See the world through child’s eyes

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Three remarkable outdoor ads from the Brazilian Obra Social Dom Bosco to call the attention about child abuse and violence against children. The ads are seen in São Paulo and all have the signature Criança devia ver o mundo com olhos de criança (a child had to see the world through child’s eyes).

Dom Bosco is part of OSCIP (Organização da Sociedade Civil de Interesse Público) and develops project for 25 years now about social responsibility.

Copy first ad: Vem cá rapaz, eu vou te ensinar uma lição
Come here, boy, I’ll teach you a lesson.

Copy second ad: Esse vai ser o nosso segredinho princesa
This will be our little secret honey, keep your mouth shut.

Copy third ad: Dá um peguinha aqui moleque, vai te fazer bem
Take a little hit, kid, it will make you feel better.

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Advertiser:
Obra Social Dom Bosco
Agency:
Famiglia, São Paulo, Brazil
Additional credits:
Creative Directors: Atila Francucci, Fernando Nobre
Art Director: Fabio Brigido, Steffano De Luccia
Copywriter: Fernando Nobre, Samir Mesquita
Illustrator: Fabio Brigido, Stefano De Luccia

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.