The best of non-profit advertising and marketing for social causes

Seeing the forest for the trees

Seeing the forest for the trees

Social campaigns don’t need to be global — or even online — to make a statement that’s important to everyone.

On the edge of Ottawa, Canada’s capital, an old forest that locals have long loved is slated for suburban development. Urban sprawl is a big issue in Ottawa, and in North America in general, where fuel is relatively cheap and the 1950s dream of a house and a yard is more important than sustainable urban development.

The forest has yielded interesting archeological evidence of its importance to Canada’s First Nations people, but that didn’t save it. Now, with development imminent, a coalition of local groups held a sacred fire and decorated the doomed trees with ribbons and messages to at least document what the forest meant to people.

Thanks to my my friend Susanne, from Amnesty Canada, for sharing these photos:




The movement’s Facebook group is here.




I want to save the land North of Beaver Pond Park in Kanata Ontario

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more