The best of non-profit advertising and marketing for social causes

Sex rule: Use a condom

Sex rule: Use a condom

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For several years the Swiss Federal Office of Public Health (BAG) makes remarkable Aids prevention campaigns. Typical European with a visual language that is not suitable for all countires in the world.
This years focus is on possible kamasutra situations like holidays and night life. Wherever you go, don’t go without a condom.
Astronaut, Diver, Tarzan or Speleologists, we all must Love Life, Stop Aids.
Most important rules:
– Always go inside with a condom
– No sperm or blood in the mouth

The campaign is very well thought including print ads, video’s, webbanners and the dedicated Love Life, Stop Aids website (available in four languages).

Related BAG post: If the past’s interfering with your relationship

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Advertiser:
Bundesambt für Gesundheit (BAG) Switzerland
Agency:
Euro RSCG Zürich Switzerland

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