A clear and crisp campaign of the Swiss Pro Juventute: “Sexting can make you famous. Even if you don’t want it at all.” (“Sexting kann dich berühmt machen. Auch wenn du es gar nicht willst.”)
It is the first national awareness campaign on this theme. It contains a TVC, Outdoor ads, School posters and a Facebook app. And a lot of information on their own website.
Victims are asked to call emergency number 147.
Research indicates that 80% of the adults in Switzerland don’t know what sexting is. This campaign therefore is also an awareness campaign.
The Facebook app is a cyber risk-check. Potential victims are encouraged to test their Facebook profile.
The cyber risk-check:
German TVC version:
Italian TVC version:
“Il sexting può renderti famoso. Anche quando tu non lo vuoi affatto.”
French TVC version:
“Le sexting peut te rendre célèbre. Même si tu ne le veux pas du tout.”