The best of non-profit advertising and marketing for social causes

Shadow Art Makes Refugees Visible

Shadow Art Makes Refugees Visible

Stichting Vluchteling - The Dutch Refugee Foundation: Shadow Art Makes Refugees Visible

Great outdoor action from Amsterdam. This shadow art was made for World Refugee Day on June 20 and was shown at various locations in the city.
The idea behind the campaign is about invisibility of refugees. We don’t know their faces and their background. What we do know is that they need help.

The copy that was placed next to the visual:
“There are over 40 million lives hidden today, living as shadows suppressed by war and violence. We often don’t know about them. But they deserve to be seen. And helped. Support another family through Stichting Vluchteling – The Dutch Refugee Foundation”

Related shadow art posts:
Cerrado Hand Shadows
Making of ‘Save the Cerrado’
Using the sun to help stop Global Warming

(Click images to enlarge)

Stichting Vluchteling - The Dutch Refugee Foundation: Shadow Art Makes Refugees Visible

Stichting Vluchteling - The Dutch Refugee Foundation: Shadow Art Makes Refugees Visible

Stichting Vluchteling - The Dutch Refugee Foundation: Shadow Art Makes Refugees Visible

‘Making of’ pictures:

Stichting-Vluchteling-The-Dutch-Refugee-Foundation-making-of-4

Stichting-Vluchteling-The-Dutch-Refugee-Foundation-making-of-3

Stichting-Vluchteling-The-Dutch-Refugee-Foundation-making-of-2

Stichting-Vluchteling-The-Dutch-Refugee-Foundation-making-of-1

Advertiser:
Stichting Vluchteling – The Dutch Refugee Foundation
Agency:
Operator
Additional credits:
Maarten Sundermann – Head creative development
Suzanne van den Bouwhuijsen – Sr. Producer
Jolien Margry – Producer
Kim Triesscheijn – Copy
Jarr Geerligs – Art
Alfred van der Klis – Copy
Jan van den Bergh – Copy
Leah van Praag – Design en DTP
Bas Losekoot – Photography
Hans Loosman – Post Production

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