The best of non-profit advertising and marketing for social causes

Shazam is listening, but hardly hearing

Shazam is listening, but hardly hearing

International Ear Care Day - Shazam is listening, but hardly hearing

Today, March 3rd is International Ear Care Day, an annual advocacy event that aims to raise awareness and promote ear and hearing care across the world. In 2015, the theme is ‘Make Listening Safe’. It is organised by the WHO (World Health Organization). This year Shazam is partner of the campaign in collaboration with BBR Saatchi & Saatchi.

The thought-provoking message is being shared with Shazam’s users through a special on-screen banner that appears when the app is identifying a soundtrack. When the user clicks on the message they are navigated to useful information that can help them avoid future hearing loss.

Shazam connects more than 600 million people across the globe. Mostly young music-listeners whose attention it is always difficult to attract, particularly to a message of this kind. The Shazam mobile app seems to be a perfect media channel for the campaign.

Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Creative Team: Ronen Kornberg, Niv Herzberg
VP Account Group Head: Maya Salomon
VP Planning: David Kosmin
Planners: Tami Schlossberg, Sivan Ramati, Eva Hasson
Account Supervisor: Moran Lupo
Account Executive: Reni Bracha
Digital Production: Maya Palmon

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