The best of non-profit advertising and marketing for social causes

Shelter II

Shelter II

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You don’t see good ads about the elderly often, well these are great.
I posted two ads from this campaign here before. I ran into new ones.
These ads are from Abrigo para Idosos Bezerra de Menezes, a Brazilian shelter for all kind of elderly people, no matter about their color, religion or sex.
Great weathered artwork to visualise what it is about: elderly people.
Copy: Ajude a conservar nosso maior patrimônio: a vida
(can anybody translate this?)

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Agency Publicis Salles Norton

Advertiser:
Abrigo para Idosos Bezerra de Menezes
Agency:
Publicis Salles Norton

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.