The best of non-profit advertising and marketing for social causes

Six-pack against plastic pollution

Six-pack against plastic pollution

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This guerrilla stunt protested the impact of single-use plastic on marine and wildlife. The giant plastic six-pack ring got “caught” on iconic Vancouver sculptures, gaining the attention of commuters and tourists. The stunt was an initiative of the Plastic Pollution Coalition and was developed by Vancouver advertising agency Rethink.

More about the background of this campaign at Plastic Manners where Taina Uitto is blogging about one year living without plastic.

Related entries about plastic pollution:
In the sea, there’s no such thing as a little bit of rubbish
Rise Above Plastics
Darth Bottle
Message from the Gyre
Billion Bag Challenge
The Bay vs The Bag
Greenpeace mushroom

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Advertiser:
Plastic Pollution Coalition
Agency:
Rethink, Vancouver Canada
Additional credits:
Designer: Leia Rogers
Photographer: David Dehaas/Leia Rogers
Account services: Jillian Yaehne

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