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Skewering “Big Tuna”

Skewering “Big Tuna”

(If you’re not familiar with these iconic American canned tuna mascots, see them in context below.)

Greenpeace USA created this parody video to expose the tuna industry’s destruction, though bycatch, of thousands of sharks, rays, turtles and seabirds.

Not everyone is impressed. The tuna industry is claiming copyright violation. And sometime ally Treehugger decries its violent “Itchy and Scratchy” approach that goes light on facts.

Created by award-winning political animator mark Fiore, it does seem more Spümcø than PSA. But Greenpeace has never exactly been known for subtlety.



Greenpeace USA
Mark Fiore (animator)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more