The best of non-profit advertising and marketing for social causes

Sleepiness is stronger than you

Sleepiness is stronger than you

dont-drive-sleepy-project-crash-2

Very recognizable. Thinking ‘I close my eyes until the next city’.
This campaign from the Thai Health Promotion Foundation just won a Bronze Lion at the Asian Cannes ad festival.
“Sleepiness is stronger than you”

dont-drive-sleepy-project-crash-1

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Advertiser:
Thai Health Promotion Foundation
Agency:
BBDO Bangkok
Additional credits:
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow/Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Account Manager: Piyathida Meeklin
Art Director: Nirun Sommalardpun
Illustrator: Ploy Lumthong/Tharect Kangkrich
Photographer: Aunchai Secharunputong/Nok Pipattungkul
Other Credits: Production Company: Remix Studio; Producer: Prapapun Naiyawan
Source:
Copyranter

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