Great artwork in these five ads from the INEN Cancer Prevention Center in Peru.
I’m sure the art director had a lot of fun making this.
Tagline: “Smoking is the stupidest way to commit suicide. Quit stupidity.”
Instituto Nacional de Enfermedades Neoplásicas
Pragma DDB, Lima, Peru
Creative Directors: Ricardo Chadwick, Alvaro Naddeo, Emilio Diaz
Art Director: Alvaro Naddeo
Copywriters: Ricardo Chadwick, Alvaro Naddeo, Luben Petkoff
Illustrator: Alberto Naddeo
Photographer: Marcelo Naddeo
Ads of the World