The best of non-profit advertising and marketing for social causes

Social ads in New Europe – Golden Drum winners

Social ads in New Europe – Golden Drum winners

Last week I was in the Interactive jury of Golden Drum. Golden Drum is the most important advertising festival in New Europe (countries of Central and Eastern Europe). The festival is growing due to the rapidly growing advertising budgets in New Europe. And because agencies from Western Europe start discovering the fact that some categories of Golden Drum are open to the whole world – Interactive, Media, Advertising Campaigns, Design (TV, Print, Outdoor and Radio are reserved for the agencies from the region). In Interactive and Media, we had the record number of entries this year. Quality of the winning work was high. Let’s look at the not-for-profit and social ads that won on Golden Drum.

I’d like to start with the Golden Drum winner in the Interactive competition – the Cello Challenge website created by Scholz & Friends Interactive for Berliner Philharmoniker. The objective of this site was to attract young people to chamber music concerts. Site visitors can play Saint-Saëns by moving a cello bow with their mouse in the rhythm of the music. Try it and I’m sure you’ll want to see how professional musicians manage to play the cello.


Another social ad that attracted the Interactive jury’s attention was the Blaga’s Map campaign by Webstyler from Romania. The campaign was aimed to help Vasile Blaga to be elected as Mayor of Bucharest. The agency used Google Maps to make promises made by the candidate visible and traceable. They showed each project with its specific location and description of the Blaga’s commitment to that project.

And now a list of social ads that won in other categories of Golden Drum:

Grand Prix in Design – the Newborn monument by Ogilvy Albania for the Government of the Republic of Kosovo.

Golden Drum in Print – Dog by Markom / Leo Burnett Turkey for BGD Foundation for the Stray Animals Rights.

Golden Drum in Outdoor and Silver Drum in Print – Price of Illegal Work Abroad by Leo Burnett Ukraine for International Organization for Migration.

Golden Drum in Print and Silver in Outdoor – Get Intimate with History by Young and Rubicam Prague for the Museum of Communism.

Golden Drum in TV – Weapon, the TV ad is created by Pristop from Slovenia for Amnesty International.

Golden Drum in Media Campaigns – Disability Can Strike Everyone by Demner, Merlicek & Bergmann Austria for Verein Licht ins Dunkel.

Golden Drum in Media Campaigns – Home Reading Selection by Leo Burnett Moscow for OGI.

See the full list of Golden Drum winners.