The best of non-profit advertising and marketing for social causes

SolarWorld shot JR!

SolarWorld shot JR!

This is no not-for-profit campaign, but this series of spots for SolarWorld, an American renewable energy company, are nonetheless notable for taking one of the great fictional bad guys of the ‘80s, oil baron J.R. Ewing, and having him pitch solar panels:

Actor Larry Hagman revisits how role from the primetime soap opera Dallas to talk about how he’s given up the oil business for solar.

Those of you unfamiliar with the backstory and characters may not get much out of this, but believe me — to those of us who spent a summer wondering “Who shot JR?” this is a fantastic celebrity endorsement.

Solar World USA

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more