The best of non-profit advertising and marketing for social causes

Some people see children as grown up

Some people see children as grown up

Safernet-Brasil-3

onemilwaukee-Familywrong_thumb

We’ve seen it before, children portrayed as adults in anti abuse campaigns.
Maybe you remember Statutory rape, one of the most controversial campaigns from the last ten years.
That campaign went too far, it was too graphic.
(see the image left and the entire campaign here)

The new campaign from Safernet Brasil is more subtle.
Interesting to compare the two campaigns.

Copy: “Some people see children as grown ups.
Help us stop child abuse. safernet.org.br”

Safernet-Brasil-2

Safernet-Brasil-1

Update:
Joe La Pompe has two other campaigns with the same theme:

old-looking-child-joe

Advertiser:
Safernet Brasil
Agency:
Propeg, Brazil
Additional credits:
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun
Additional credits: Vitor Barros
Source:
Ads of The World

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