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Somebody is doing the same

Somebody is doing the same



To support the UN in its fight against child violence, these ashtrays were placed in restaurants, bars and clubs around Mexico City.
Printed in the ashtray, people could see the face of a kid made out of ashes, and they could read: Somebody is doing the same but not on a ashtray.
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United Nations
Young and Rubicam, Mexico City, Mexico
Additional credits:
Chief Creative Officer: Carl Jones
Creative Directors: Carl Jones, Adrian Brizuela, Aaron Alamo
Copywriter: Ramiro Plascencia
Art Directors: Aaron Alamo, Sofia Albanell
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