The best of non-profit advertising and marketing for social causes

SOS Mata Atlântica

SOS Mata Atlântica

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Agency F/Nazca developed for SOS Mata Atlântica a graphical innovative campaign. The parts show a forest that, in fact, is not there.

SOS Mata Atlântica is the Brazilian Atlantic rainforest conservation foundation, Mata Atlântica is the name of the eastcoast of Brazil and is one of the world’s most critical regions as we speak about deforesting.
The destroying of Atlantic Mata is responsible for the disappearing of almost all the fauna and the flora, contributes for the heating of the atmosphere, the lack of water in the cities and with the increase of the levels pollution.

This new campaign starts today, feb 18, and begins with the installing of the billboard. Advertisements, cards and posters will follow.

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Advertiser:
SOS Mata Atlântica
Agency:
F/Nazca

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.