Agency F/Nazca developed for SOS Mata Atlântica a graphical innovative campaign. The parts show a forest that, in fact, is not there.
SOS Mata Atlântica is the Brazilian Atlantic rainforest conservation foundation, Mata Atlântica is the name of the eastcoast of Brazil and is one of the world’s most critical regions as we speak about deforesting.
The destroying of Atlantic Mata is responsible for the disappearing of almost all the fauna and the flora, contributes for the heating of the atmosphere, the lack of water in the cities and with the increase of the levels pollution.
This new campaign starts today, feb 18, and begins with the installing of the billboard. Advertisements, cards and posters will follow.