UNISON, one of the UK’s largest trade unions, found out that nearly two-thirds of councils in England and Wales are still commissioning 15-minute care visits. How ridiculous little that is shows the union in this recently launched satirical sketch. The two-minute video show how cutbacks are leaving vulnerable and elderly people short-changed. Councils are allowing rushed appointments that do not give staff enough time to care properly.
Throughout the video former Brookside actress Claire Sweeney is shown with a stopwatch timing a stressed care worker as she rushes to get a pensioner ready for the day. At one point, Claire even hands the careworker a bowl of cereal to feed the pensioner while he is in the toilet just to meet the 15-minute deadline.
Creative Lead, Alistair Griggs, from Don’t Panic, the agency behind the film:
Drawing a link between the 15 minutes some care workers have to help our most vulnerable people and a 15 minute makeover show seemed like a darkly funny but powerful choice.
UNISON general secretary Dave Prentis:
A care worker is often the only face people see. It sends a powerful message of the absurdity of giving care workers just fifteen minutes to support people.
Accompanying to the video the union have started a petition asking Prime Minister Theresa May for more funding for homecare.
The campaign reminds me of this Dutch video from 2008. Also about the impact of market forces and cuts but in a completely different approach.