The best of non-profit advertising and marketing for social causes

Starved for Attention

Starved for Attention

Medecins Sans Frontieres (Doctors Without Borders) have launched a very intelligent, well-designed and professional international campaign on the subject of hunger. Their strategy is to explore beyond the stereotypes and preconceptions to tell the story of what it means to be hungry, and why so many people still are. To do so they are launching a series of multimedia documentaries using the incredible photography for which they are justifiably renowned.

Website Starved for Attention, and after the jump for the first of the films, on Youtube.

Advertiser:
Medecins Sans Frontieres
Agency:
Not known – please email if it’s you.

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.