“Nie mów nikomu, co się dzieje w domu” is the original copy of these three Polish ads from Niebieska Linia. Roughly translated it means “Home Sweet Home” “don’t tell anyone, what happens at home” (see comments).
The three ads are very subtile, maybe too subtile, showing ordinary scenes until looking closer. Domestic violence in three shapes: physical, alcoholical and sexual.
The ads are published in magazines and outdoor.
Niebieska Linia (The Blue Line) is a social aid organisation working with the victims of domestic violence affiliated with the Institute of the Psychology of Health of the Polish Society of Psychologists.
The original Polish ads:
Saatchi&Saatchi, Warsaw, Poland
Art Directors: Bożena Ślaga, Radek Kotapka
Copywriters: Radek Kotapka, Bożena Ślaga
Illustrators: Ewa Jaworska, Bożena Ślaga
Photographer: Tomek Albin