Storytelling: Choose A Different Ending

Great use of media at YouTube from the London Metropolitan Police. You choose the ending: “Take the knife” or “Don’t take the knife”.
When writing this post 199.000 choose for option one and 191.000 choose option two. For what it’s worth, I think most people choose both.
But there are more choices to make. Try it for yourself.

These storytelling video’s are part of a campaign partly aimed to promote a new website: droptheweapons.org. The website from the Metropolitan Police is made to show how real people can turn away from violent crime.

“Know when to say no. Picking up a gun or a knife always makes a situation worse never better.”

Advertiser:
Metropolitan Police Service
Agency:
AMV BBDO