For non-profit organizations, the street remains a strategic place to get a message across. Why? Because the street is real. Because the street is powerful. Because the street is where action takes place.
Between street art and street marketing, this campaign implemented by Ammar Argentina aimed to support the recognition of sex workers’ rights.
Street corners are cleverly used to show the contrasted life of prostitutes: when working / when taking care of their family. The creations are accompanied by an explicit catchphrase (“86% of sex workers are mothers; we need a law to regulate our work”), and an invitation to visit Ammar’s website where a petition is available online.
A smart way to drive attention to this sensitive issue.