#StripForScope: UK disability charity wants you to strip for a good cause

After their highly successful #EndTheAwkward ads, UK disability charity Scope is back at it again with their trademark sense of humour in this new campaign, which is a spoof of a vintage Levi’s ad.

It’s always good to see disabled people portrayed in a very positive – and very attractive – light. Although I’m sure for the guy in the video, professional model Jack Eyers, that isn’t something new.

The ad encourages everyone to #StripForScope, with the goal of getting people to donate one million items of clothing in one month. Given this good ad, it’s unsurprising to know they’ve surpassed their target.