The best of non-profit advertising and marketing for social causes

Sunny Side Of Truth

Sunny Side Of Truth

You believe in fairies, elves, unicorns and that smoking don’t harm your health? American Legacy Foundation sets up to clear the myths about tobacco and give you The Truth.
With TV commercials (with a catchy tune) and a big push on web social features, they play a sarcastisc Disney-like tone, with animated characters and several situations were you are exposed to the maleficences of smoking.

And do check out the cool Key-tar player game, where you can exercise your Guitar Hero skills. Other free goodies include Screensaver, Buddy Icons, Wallpapers and email signatures.

sunnysideoftruth also has several external microsites, some of them quite provocative and entertaining, such as the LogBlog, Laringect-O-Gram or Enjoy.


American Legacy Foundation

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more