The premise of this 25-second PSA is so visually simple, it could have been a print ad. But the storytelling capability of video is put to good use building anticipation:
There’s another one as well (same idea, so I’ll post the Norwegian version):
The Minneapolis Egotist mentions that “Norway has a zero limit law for driving under the influence” but Wikipedia says it’s technically 0.02% (effectively less than one standard drink). Which gives extra strength to the comparison.
Thanks to Adfreak‘s David Gianatasio for the tip (via Linkedin)