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Super simple texting PSAs drive the point home

Super simple texting PSAs drive the point home

The Norwegian Council for Road Safety: Super simple texting PSAs drive the point home

The premise of this 25-second PSA is so visually simple, it could have been a print ad. But the storytelling capability of video is put to good use building anticipation:

There’s another one as well (same idea, so I’ll post the Norwegian version):

The Minneapolis Egotist mentions that “Norway has a zero limit law for driving under the influence” but Wikipedia says it’s technically 0.02% (effectively less than one standard drink). Which gives extra strength to the comparison.

Thanks to Adfreak‘s David Gianatasio for the tip (via Linkedin)

 

Advertiser:
The Norwegian Council for Road Safety
Agency:
Try/Apt
Source:
The Minneapolis Egotist

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more