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Swedish anti-tobacco ad makes an ass of smokers

Swedish anti-tobacco ad makes an ass of smokers

Swedish anti-tobacco ad makes an ass of smokers

Literally.

Not much else to say about this one. It’s just gross. Might be effective in turning off non-smokers from kissing a smoker, which could add to the latter’s social pressure to quit. But man oh man, is this thing going to get talked about online…

Advertiser:
A Non-Smoking Generation
Agency:
FamiljenPangea, Sweden
Additional credits:
Creative Director: Marcus Enström
Art Directors: Tomas Hempel, Erik Otterman
Copywriter: Charlotta Nordling
Illustrator: Stefan Jellheden
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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