Swiping results in blood traces on the fur in this fake fur ad.
The text “27 foxes had to die in agony for this fur coat.” appear after several swipes at the bottom of the ad.
The ad was published in the iPad app December 2010 edition of Datum, an Austrian monthly magazine.
VGT (Association Combating Animal Factories)
Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director: Franz Merlicek
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Digital Cross Media: Andreas Wochenalt
Digital Producer: codewort publishing
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