The best of non-profit advertising and marketing for social causes

“Switch sides” — a message to advertising creatives

“Switch sides” — a message to advertising creatives

My own GOOD Agency has been an unfashionable part of London for years — except that we’ve recently been joined by many of the UK’s biggest and most famous ad agencies. From Ogilvy to AMV, from Cheil to JWT they’ve all moved to a relatively small area south of the river in the last few months. Making it the perfect spot to target ad creatives with a guerilla poster campaign.

They’re from the subversive collective Brandalism and weigh in on a fierce debate that’s happening in advertising at the moment. Given the industry’s incredible access to talent, tools, budgets and clients, shouldn’t it be doing more to tackle the problems that humanity faces?

JWT London 1

JWT London 9

Ogilvy London 2

Ogilvy London 3

The posters direct people to a simple microsite and message here.

Story via Adfreak

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.