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TAC: Watch the road toll halve

TAC: Watch the road toll halve

On December 10th 1989 the first TAC (Transport Accident Commission Australia) commercial went to air. In that year the road toll was 776; by last year it had fallen to 303.
For this years Christmas campaign TAC made a five minute retrospective of the campaigns produced over the last 20 years. The montage features iconic scenes and images from commercials that have helped change they way Australians drive, all edited to the moving song Everybody Hurts by REM.

Advertiser:

TAC
Source:
Young Marketing

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