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The Pyramid scheme of slaughter
This fantastic campaign shows that illegal wildlife trade is maintained through supply and demand. Removing one link in the...
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UNICEF wants powerful change with the useless 5 cent coin
Internationally, the UNICEF Change For Good program has been extremely successful for 23 years as travellers get rid of...
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Code Red – Paramedics Fair Pay Campaign
We can’t help looking at ambulances. It’s a morbid, human-rubber-neck-nature thing I suppose. The high speeds, flashing lights and...
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“I Touch Myself” finds new life as a PSA
You remember the song. If not from its endless radio play in 1990, then from the “Fembots” scene in...
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Valentine’s Day is a dumb day to die
Dumb Ways to Die, the most awarded campaign ever, now has a cute special for Valentine’s Day. The original...
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Australian anti-smoking activists revive 35-year-old shock concept
The ‘70s and ‘80s were a golden age of shock PSAs. For those of us who grew up with...
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New animated web series based on the real stories of Australian children
‘Alice & The Giant Emptiness’ is the first short film from a new animated series and it has just...
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The choice in Australia: Go to school or die
It’s the ongoing debate about shockvertising: does is work? The consensus is that it can work, but only in...
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Australia’s dark secret: one woman killed every week
What starts out looking like a tourism ad to visit Australia is in reality a new CSA engaging audiences...
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Fresh Air by Dupé
That’s right! You don’t need to worry about bothersome pollution anymore! At long last you can buy your own...
