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If you knew your words were hurtful, would you say them again?
Full disclosure: I wrote these ads as a personal volunteer project, in partnership with my sister-in-law, Bonnie Robinson, at...
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Guilt tactics that work in this campaign from the Salvation Army
“We’re too developed, too wealthy, and too kind-hearted a country to allow poverty to affect any of us.” This...
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Is this anti-FASD ad about love… or shame?
How can I criticize a social marketing campaign that’s trying to prevent a fetal alcohol spectrum disorders (FASD)? It’s...
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30 People Watching
On November 14, 1997, a South Asian teenager is swarmed and beaten by seven teenage girls and one teenage...
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An annual report difficult to read because of a handicap
Most annual reports are difficult to read. Canadian agency WAX Partnership used that idea to give the annual from...
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Campaign sheds light on the STI stigma
Toronto based activist design studio The Public has recently made a campaign about the stigma on STIs (sexually transmitted...
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In this video ATM stands for Automated Thanking Machine #TDThanksYou
This viral is the typical tearjerking marketing and I must admit that I was also hit while watching the...
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Confronting fears for funding cancer research
The Canadian Cancer Society just launched their new fundraising campaign with the title ‘Fearless Challenge’. It is an invitation...
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Information is ammunition unfortunately
‘Information is ammunition’ is the latest campaign from CJFE, the Canadian Journalists for Free Expression. It is an incomprehensible...
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Learn to code to escape homelessness
Canada’s largest homeless youth agency Covenant House was in need of a poster to let youth know about a...
