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Comparing drunk driving to suicide is a terrible idea
Where I live, it’s Mental Health Week. A time when we’re supposed to educate and sensitize ourselves about the...
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How good is your decision making?
Many things is life are a matter of decision making. How good are yours? Transport for London recently came with this test...
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Emojis only in this ‘don’t text and die’ movie
It’s the moving version of the well known emoji’s used in a don’t text and die ad from the Belgium Parents...
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Last night everything changed
This is not an official spot but a video made by filmmaker Pablo Olmos Arrayales inspired by the work of...
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New Budweiser PSA isn’t a dog’s breakfast
I was ready to dislike this anti-drunk-driving PSA from Anheuser-Busch. It just seemed so manipulative from the start. But...
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Watch what happens when a Gran Turismo champion starts racing drunk
Watch what happens when a Gran Turismo champion starts racing drunk. It’s what you expect. It may seem obvious...
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‘The morning after’ going out drinking
This is a story of a young lady who crashed her car ‘the morning after’ going out drinking. The...
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Road safety stunt is attention-getting, but does it help? #Publooshocker
Ah, shock tactics. They certainly are good PR for the agency, as well as for the brand advertised. But...
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PSA installation literally stops youth from driving drunk
Now here’s a publicity stunt that gets attention: The very first parking barrier that doesn’t work with a ticket...
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Brain on Board — a different way to look at safer driving
This is my own work (and that of my colleagues at Acart Communications) so I’m not reviewing it here...
