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Mirror mirror on the wall, who’s the drunkest of them all?
On Dia do Motorista (Driver’s Day, July 25), insurance company Allianz warned cafe visitors about the risks of drinking...
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Police Tweet awareness of Canada Day mayhem
The Police Department of Sarnia, Ontario, are raising awareness of the annual increases crime and public disorder associated with...
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Karaoke Breathalyzer
Nice stunt in Brazil by Ogilvy. They made the “Karaoke Breathalyzer” and used it in Bar Aurora & Boteco...
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Drug PSA puts the “retch” in wretched social marketing
Robotripping is a slang term for taking more than the recommended maximum dose of Dextromethorphan (DXM), a common ingredient...
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MADD still trying to shame kids out of drinking
I’m not a fan of Mothers Against Drunk Driving. People look at me funny when I tell them that,...
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Who’s driving you home tonight?
This is a follow-up from the award-winning ‘Papa wag vir jou’ campaign we wrote about in 2010. It is...
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Another drinking and driving campaign goes off course
Interesting visual concept. Execution is good. Strategy? The usual problems. I won’t even link to that study on social...
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Drinking and driving can mark you for life
I don’t usually like Mothers Against Drunk Driving campaigns because I find they’re preaching to the choir by damning...
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“Know When to Draw The Line” draws fire from MADD
Labatt Breweries of Canada has just launched a responsible drinking campaign that shows young people crashing (as in, sleeping)...
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Words that burden
Since beer companies are pretty much required to produce responsible drinking ads, that in itself is not particularly notable....
