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Spoof TV: 15 Minute Care Makeover
UNISON, one of the UK’s largest trade unions, found out that nearly two-thirds of councils in England and Wales...
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Selling Brotherhood: The DNA Journey
Muslim, Gay, Terrorist, Christian, Black, Brown, Refugee, Foreigner… the walls that divide us have many names. Each name comes...
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Another week. Another three pop-up shop ideas.
It’s getting to be a Thing. But these three pop-up shop campaigns show what you can do with a...
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The Alphabet of Illiteracy
A lovely campaign from Project Literacy, an initiative backed by education publisher Pearson, about the lifelong, and life-changing impacts of illiteracy. Simple,...
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“Switch sides” — a message to advertising creatives
My own GOOD Agency has been an unfashionable part of London for years — except that we’ve recently been...
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Duty Of Care: Protecting Children In War
The HELP campaign by charity War Child is aiming to prevent atrocities against children in war zones around the world....
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UK tries to shock people out of smoking with gruesome campaign
It’s almost 2015, and yet social marketers are still using shock tactics from the 1980s. The latest offender is...
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Cut and paste with The Sun
What happens if you collect The Sun, the British tabloid, for 6 months, cut out every picture of every...
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Wildlife Aid found the superlative of cuteness with ‘Saving Harry’
I’m a big fan of the work from Kris Hofmann. Her animations surprise every time and are always completely...
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UNICEF tells us something we already know and it still surprises us #violencevaccine
UNICEF tells us something we all know: there is no vaccine for violence. And yet it is a surprising...