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Where are all the #LGBTSuperheroes?
The mainstreaming of LGBT people is becoming less and less controversial these days in western democracies. (Although we all...
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Mother’s Day get added value with these superheroes
It is difficult to suppress your tears at this campaign video made for Mother’s Day. And that’s okay. The...
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Science can change the world these unsung heroes prove
This video is part of a storytelling campaign from science-based company DSM. I post it here because of the feel...
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Save the Children wants you to #BeASuperhero
What’s not to like about this new Save the Children ad? It’s got real children in it – not...
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Amnesty International advertises the clumsy way because Superheroes don’t exist
This new campaign made by agency AIR breaks with the communication standards of Amnesty International. No dramatic and dark...
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Imagine if we valued nurses the way we value sports heroes
That’s the pitch of this new campaign by the Ontario Nurses Association, the union representing 59,000 registered nurses and...
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Heartbeat portraits of healthcare heroes
No need for me to write much here. These print ads are as self-explanatory as they are beautiful and...
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Donating, the act of heroism
The Hero isn’t a new theme in nonprofit advertising. It is self-evident because we need heroes. That’s the idea...
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The new ‘Embrace Life’: Stay A Hero
Of course you remember the Embrace Life campaign from the Sussex Safer Roads Partnership (SSRP) from last year. The...
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Our patients need heroes to save them
Three ads from Santa Casa de Curitiba, a hospital in Brazil. Nice artwork. Only the execution above reminds me...
