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Italian government declares #FertilityDay
“Beauty has no age. Fertility does.” That’s the message of this social media campaign by the government of Italy,...
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Selling Brotherhood: The DNA Journey
Muslim, Gay, Terrorist, Christian, Black, Brown, Refugee, Foreigner… the walls that divide us have many names. Each name comes...
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Italian Cartoonist draws the Grand Opera of the Mediterranean Horror
Makkox is satirical cartoonist and is well known from the programme Gazebo at the Italian RAI 3. The cartoonist...
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A baby in a bottle to tell us about FASD
When Fabrica makes something then it is always spectacular. Fabrica, created by Benetton in 1994, is a communications research...
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No creative has been paid to make this ad #coglioneNo
A plumber or a gardener don’t work for free. A designer is too often asked to do so. It’s...
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Ads for “culture” don’t quite deliver
What is “culture,” really? We use the term a lot. When I lived in Italy, I learned that to...
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An Aids campaign without the word and the ribbon #WorldAIDSDay
An AIDS campaign like this wouldn’t have been made 20 years ago. No horrific images. No shocking copy. Even...
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Do you want to play the main role? And get HIV?
Agency TBWAItalia arranged a street casting to find actors for the new docu-film of a famous italian director, Luca...
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No, I don’t write about the new Benetton campaign
When talking about Hate or Unhate I prefer relations between real people. Those on the front line. Unhate isn’t...
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Culture jamming in Rome: Dislike – share this with a pic
These are images from a recent culture jamming action in Rome. The sender is anonymous. According to the sender...
