-
Real soda sufferers changed the iconic Hilltop tune
Anger doesn’t result in convincing arguments very often but could result in creativity. That is what is happening here. CSPI,...
1 -
Anti-obesity campaign is a big shame
And I mean that literally. It’s shaming and it’s shameful, really. This campaign, by LatinWorks, Austin for “League Against Obesity”...
-
PETA suggests delaying ejaculation by thinking of Fidel Castro… or going vegan
PETA are at it again, using sex, shock tactics and questionable health claims to promote a vegan diet: From...
-
Live like Grandpa
This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life –...
-
The Hidden Costs of Soda
What I learned this year is that data is one the most important arguments which non-profits can use in...
-
Bogusky’s back, and he’s after Big Soda
Former CP+B genius Alex Bogusky, who gave up selling burgers and pizza to change the world two years ago,...
-
Anti-Obesity (is) Fun
The longer I write about non-profit advertising, the more I find out that a positive approach to a social...
-
American students learn the Beyoncé Workout
In support of American First Lady Michelle Obama’s Let’s Move! Initiative to help curb childhood obesity, the National Association...
-
93 Packets of Sugar
This new campaign from NYC Health continues the shock theme, adding up the amount of sugar somebody with a...
-
Fast food assassin
It sounds like a clincher but in some regions this kind of communication is a normal approach. Saying that...
