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Belgian Paralympians push the limits far beyond the finish line
This campaign video from the Belgian Paralympic Committee (BPC) is powerful in many meanings. Above all it is a convincing...
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The Games are Tough, The Athletes are Tougher #PARATOUGH
The newest campaign from the Canadian Paralympic Committee is made for the Toronto 2015 Parapan Am Team. The committee showcases the...
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Canadian Paralympians push the envelope for Sochi #whatsthere
After gathering huge accolades for their “Unstoppable” campaign for London 2012, the Canadian Paralympic Committee and BBDO Toronto have...
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The Paralympic movement: #itsmorethansport
In the run-up to the London 2012 Paralympic Games, the Canadian Paralympic Committee’s promotional efforts focussed on Canada’s “unstoppable”...
