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Wear It Pink – Look Good. Do Good.
Campaign by Media agency Carat for breast cancer fundraising initiative ‘Wear It Pink’ started yesterday. Campaign videos are running...
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Pink fracking drill bits… for the cure? #pinkverts
In the years following the rise of the #pinkwashing meme, campaigns like Breast Cancer Action’s Think Before You Pink, movies...
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Topless advertising grows up #whatnormalfeelslike
Coppafeel, a British charity promoting self-examination to catch breast cancer early, has been a regular subject on Osocio...
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Breast Cancer awareness PSA criticized for **lack** of nudity
Here’s an unexpected scandal. When the New Zealand Breast Cancer Foundation sought to remake the Scottish government’s extremely popular...
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The most epic of #pinkverts, via Iceland
Yes, it’s just a pink ribbon. But it’s also a massive pink ribbon, potentially visible from space: And thus,...
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Artists take mastectomy images to the streets #Pinkverts
Leave it to Brazil to do a breast cancer awareness campaign that simultaneously feels inappropriately sexualized and undeniably cool:...
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Body Image After Breast Cancer – simply, beautifully, human #pinkverts
My maternal grandmother was killed by cancer when I was 7 years old. One of the fuzzy memories I...
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Wall-to-wall breasts for charity #Pinkverts
October 2013 is almost over, and for some reason I haven’t found nearly as many examples of “#Pinkverts” that...
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Today, in bad #Pinkverts ideas: The #tweetingbra
Oh, dear. Ogilvy Athens has developed a stunt for Nestlé Fitness called “The Tweeting Bra”: But why? Who on...
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Undoubtedly the worst breast cancer fundraiser of all time #pinkverts
We’ve written about quite a few inappropriately sexual breast cancer campaigns here, but nothing can quite outwrong this one....
