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Can fundraising marketers recreate the #icebucketchallenge?
Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has...
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“#nobraday” isn’t helping the cause #Pinkverts
Yesterday was “No Bra Day”. The French Instagram-aggregating blog Boobstagram declared it so. And apparently, you women could support...
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The Journey of Nishiyuu: The polar opposite of slacktivism
Yesterday, a group of Canadian Aboriginal people arrived in Ottawa, the capital. On foot. It was the completion on...
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Mike Lush: Walking the walk against cancer
In October, it’s becoming increasingly easy to find examples of slacktivism, pinkwashing and downright shameless brand promotion that take...
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#feelyourboobies Remind-a-Thon on Twitter
Feel Your Boobies Foundation is an American not-for-profit dedicated to getting more women to check their own breasts for...
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Snooze App: The ultimate in slacktivism?
Mashable reports: “Snooze is an alarm clock app for your iPhone, iPod Touch or iPad that pledges $0.25 of...
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I want to be an Aid Worker, I want to meet Bono
Being an aid worker isn’t romantic, it isn’t like Superman or Mother Teresa for the most of them. It...
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Find out what it’s like to live without communication
Here’s a lovely idea to raise money and awareness globally for autism. On Nov 1st thousands of people will...