The best of non-profit advertising and marketing for social causes

Take Back Your Words

Take Back Your Words

Womens-Aid-Organisation

A poster campaign from the Women’s Aid Organisation of Malaysia to encourage people to speak up against female abuse. The posters, portraying women of different ages, were covered in post−it notes bearing insults, and viewers were urged to ‘take back the abusive words’ by removing the post−it notes and signing the petition on the back.

Agency:
Arc Worldwide, Malaysia
Source:
Direct daily

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.