The best of non-profit advertising and marketing for social causes

Take the right decision, use a condom

Take the right decision, use a condom

I’m feeling sad. We had some wonderful years enjoying the work of my favourite art director Erik Vervroegen from TBWA/Paris. The years he spoiled us with the work for Aides, the French Aids info organisation. Last year he left TBWA and went to Goodby, Silverstein & Partners.
Remember My sweet lollipop or Explore, just protect yourself? The Aides campaigns will never be the same.

The battle against Aids goes on and now we have to watch new work made by another team.
Without the Aides history I would say “great work TBWA”, and “good storyline”.

This year: looking back in someone’s life can educate us. We can learn and make other decisions. Like using a condom.

Related Aides posts:
Grab him!!
The great fashion sale
Aides: Explore, just protect yourself
Explore but protect yourself
Aides: my sweet lollipop
Protect yourself
Parole de séropositifs
Aids awareness II: the gay version

The original video in French:

Additional credits:
Executive Creative Director: Eric Holden, Rémi Noel
Art Director: Marianne Fonferrier
Copywriter: Pierre-Louis Messager
TV Producers: Maxime Boiron ,Guillaume Faurel
Production Director: Marie Bordaz
Director: K-Roll
Music: “La Belle Vie” words of Jean Broussolle & music of Sacha Distel © Prosadis, interpreted by Les Petits Chanteurs de Saint-Marc

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