The best of non-profit advertising and marketing for social causes

Taking a chainsaw to our future

Taking a chainsaw to our future

This ad from Singapore says it all.

The concept’s too broad to fit in this blog, so click to see it properly:


It’s a little confusing, since the ancestors look like the crown and the descendants the roots, but the point is still clear.

Singapore Environment Council
McCann Erickson, Singapore
Ads of the world

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more