The best of non-profit advertising and marketing for social causes

Taking a chainsaw to our future

Taking a chainsaw to our future

This ad from Singapore says it all.

The concept’s too broad to fit in this blog, so click to see it properly:

Singapore_Environment_Council_Family_Tree

It’s a little confusing, since the ancestors look like the crown and the descendants the roots, but the point is still clear.

Advertiser:
Singapore Environment Council
Agency:
McCann Erickson, Singapore
Source:
Ads of the world

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more